MTU Cork Library Catalogue

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International marketing strategy / edited by Hans Thorelli, Helmut Becker.

By: Thorelli, Hans Birger, 1921- [author].
Contributor(s): Becker, Helmut, 1937- [author].
Material type: materialTypeLabelBookSeries: Pergamon policy studies on business.Publisher: New York : Pergamon Press, 1984Publisher: ©1980Edition: Revised edition.Description: xxi, 423 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0080255426; 0080255434.Subject(s): Export marketing | Marketing | International business enterprisesDDC classification: 658.84
Contents:
Part One: Success formula: Harmonizing structure and strategy -- Part Two: Inter-Nation Interface: The fusion of politics and economics -- Part Three: Local Environment: Public policy sets the scene -- Part Four: Market structure: Demand analysis and market resource base -- Part Five: Marketing strategy: One-Up on the marketing mix -- Part Six: Small business and international marketing -- Part Seven: Global marketing in the multinational corporation -- Part Eight: The marketing plan: Marketing and economic development.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 658.84 (Browse shelf(Opens below)) 1 Available 00025262
Total holds: 0

Includes bibliographical references and indexes.

Part One: Success formula: Harmonizing structure and strategy -- Part Two: Inter-Nation Interface: The fusion of politics and economics -- Part Three: Local Environment: Public policy sets the scene -- Part Four: Market structure: Demand analysis and market resource base -- Part Five: Marketing strategy: One-Up on the marketing mix -- Part Six: Small business and international marketing -- Part Seven: Global marketing in the multinational corporation -- Part Eight: The marketing plan: Marketing and economic development.

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