Financial public relations / edited by Pat Bowman and Richard Bing.
Contributor(s): Bowman, Pat
| Bing, Richard | CAM Foundation.
Material type: 
BookPublisher: Oxford ; Boston : Butterworth-Heinemann, 1993Edition: Rev. ed.Description: xvii, 182 p. ;ill. ; 24 cm.ISBN: 0750608293.Subject(s): Financial services industry -- Great Britain -- Marketing | Public relations -- Great Britain | Financial services industry -- Great Britain -- Communication systemsDDC classification: 659.2 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 659.2 (Browse shelf(Opens below)) | 1 | Available | 00009600 |
Enhanced descriptions from Syndetics:
In light of the expanded role of bankers and other financiers into almost every aspect of modern life, explores some measures to soften the public's opinion about them. Some of the topics are media relations, marketing, ethics, stock exchange listings, crisis management, and measuring opinion. Four case studies are included. Revised from Handbook of Financial Public Relations (1989). Annotation c. by Book News, Inc., Portland, Or.
"Published on behalf of the CAM Foundation."
Previous ed. published under title: Handbook of financial public relations. 1989.
Includes bibliographical references (pages 177-178) and index.
Media relations / Edward Townsend -- Investor relations -- Professional and institutions / Peter Smith -- Private investors / Richard Bing -- Annual reports / John Cole -- Internal communication / David Vevers -- Marketing financial services / Colin Trusler -- Regulation of the financial services industry / Betty Powell -- The ethical jungle / John Hollis -- Stock exchange listings, mergers and acquisitions / Angus Maitland -- Crisis management / Michael Regester -- International dimensions / Alan MacDonald -- The role of corporate identity in managing change / John Smythe -- Measuring opinion / Peter F. Hutton -- Consultants or in-house: roles and relationships / Roger Hayes.