MTU Cork Library Catalogue

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Green business opportunities : the profit potential / Dominik Koechlin & Kasper Muller.

by Koechlin, Dominik | Müller, Kaspar.

Material type: book Book Publisher: London : Financial Times/Pitman Pub, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.408.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

by Boyd, Harper W | Westfall, Ralph L | Stasch, Stanley F.

Edition: 7th ed.Material type: book Book Publisher: Homewood, Ill : Irwin, 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing: an introductory text / [by] M. J. Baker.

by Baker, Michael John.

Edition: 3rd. ed.Material type: book Book; Format: print Publisher: London : Macmillan, 1971Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.8.
Marketing for publicans : designed to assist licensees to increase the business potential of their house by adopting a marketing approach to running their business : a licensed trade self-help guide from the Small Business Service of the Hotel and Catering Industry Training Board.

by Hotel and Catering Industry Training Board (Wembley, London, England).

Material type: book Book Publisher: [Wembley] : [The Board], [1982]Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 647.95.
Marketing today / Gordon Oliver.

by Oliver, Gordon, 1941-.

Edition: 3rd ed.Material type: book Book Publisher: Prentice-Hall International, 1990Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Marketing in hospitality and tourism / edited by Richard Teare.

by Teare, Richard.

Material type: book Book Publisher: London : Cassell, 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 338.4791.
Successful tourism marketing : a practical handbook / Susan Briggs.

by Briggs, Susan.

Material type: book Book Publisher: London : Kogan Page, 1997Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 338.4791.
Marketing professional services / Philip Kotler, Paul N. Bloom.

by Kotler, Philip | Bloom, Paul N.

Material type: book Book Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1984Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 338.40688.
Export for the small business / Henry Deschampsneufs.

by Deschampsneufs, Henry [author].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1988Copyright date: ©1988Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.84.
Rethinking marketing : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].

by Brownlie, Douglas T | Saren, Michael | Wensley, Robin, 1944-.

Material type: book Book; Format: print Publisher: London : Sage, 1999Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.8.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden and Richard G. Netemeyer.

by Bearden, William O, 1945- | Netemeyer, Richard G, 1956-.

Edition: 2nd edition.Material type: book Book; Format: print Publisher: Thousand Oaks, CA : Sage Publications, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing strategy : the challenge of the external environment / David Mercer.

by Mercer, David (David Steuart).

Material type: book Book; Format: print Publisher: London : Milton Keynes : Sage ; Open University, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Making it big in software : a guide to success for software vendors with growth ambitions / Peter McHugh.

by McHugh, Peter.

Material type: book Book; Format: print Publisher: Devon : Rubic Publishing, 1999Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.403.
The marketing of industrial products.

by Hart, Norman A.

Edition: 2nd ed. / edited by Norman Hart.Material type: book Book Publisher: London : McGraw-Hill, c1984Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fleming.

by Domegan, Christine | Fleming, Declan.

Material type: book Book; Format: print Publisher: Dublin : Gill & MacMillan, 1999Availability: Items available for loan: MTU Bishopstown Library (4). Location(s): Lending 658.839417.
Marketing research / Richard D. Crisp.

by Crisp, Richard D.

Material type: book Book; Format: print Publisher: New York : McGraw-Hill, 1957Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.83.
Romancing the market / edited by Stephen Brown, Anne Marie Doherty and Bill Clarke.

by Brown, Stephen, 1955 Mar. 23- | Doherty, Anne Marie | Clarke, Bill, 1943-.

Material type: book Book; Format: print Publisher: London : Routledge, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Exploring direct marketing / Lisa O'Malley, Maurice Patterson and Martin Evans.

by O'Malley, Lisa | Patterson, Maurice (Maurice A.) | Evans, Martin (Martin J.).

Material type: book Book; Format: print Publisher: London ; New York : International Thomson Business Press, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Cincinnati, OH : South-Western College Pub., 2000Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.8.
Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Cincinnati, Ohio : South-Western College Pub., c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8342.
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