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Marketing in hospitality and tourism / edited by Richard Teare.
Contributor(s): Teare, Richard
.
Material type: 
BookPublisher: London : Cassell, 1994Description: viii, 312 p.ISBN: 0304328235; 0304328251 (pbk).Subject(s): Tourism -- MarketingDDC classification: 338.4791
Contents:
Part 1: Consumer decision making / Richard Teare -- Part 2: Segmenting travel markets / Josef A. Mazanec -- Part 3: New product research and development / Simon Crawford-Welch -- Part 4: Strategic marketing communication / Stephen Calver.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00010126 |
Total holds: 0
Includes bibliographical references and index.
Part 1: Consumer decision making / Richard Teare -- Part 2: Segmenting travel markets / Josef A. Mazanec -- Part 3: New product research and development / Simon Crawford-Welch -- Part 4: Strategic marketing communication / Stephen Calver.