MTU Cork Library Catalogue

Syndetics cover image
Image from Syndetics

Consumer behavior and marketing action / Henry Assael.

By: Assael, Henry.
Material type: materialTypeLabelBookPublisher: Cincinnati, Ohio : South-Western College Pub., c1998Edition: 6th ed.Description: xviii, 718 p. : ill.(some col.) ; 24 cm. + hbk.ISBN: 0538867701.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
Contents:
Part I: Consumer behavior: A managerial and consumer perspective -- Consumer behavior: A managerial and consumer perspective -- Consumer rights and social responsibility -- Part II: Consumer decision making -- Complex decision making: The purchase process and consumption experience -- Consumer learning, habit and brand loyalty -- Low-involvement decision making -- Situational influences -- Part III: The individual consumer: Cognitive and experiential processes -- Consumer perceptions -- Consumer information acquisition and processing -- Attitudes -- Attitude reinforcement and change -- Influencing attitudes through marketing communications -- Part IV: The individual consumer: Characteristics and lifestyles -- Demographics and social class -- Lifestyle and personality influences -- Part V: Consumers and cultural influences -- Culture -- Cross-cultural and subcultural influences -- Part VI: Group influences -- Reference group influences -- Household decision making -- Group communications: Word-of-mouth and diffusion processes.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00074994
Total holds: 0

Enhanced descriptions from Syndetics:

This text takes a managerial approach to consumer behavior, and is highly regarded and respected in its approach group. Specific acknowledgment and increased coverage of the macro approach is included in the new edition.

Includes bibliographical references (pages 656-688) and index.

Part I: Consumer behavior: A managerial and consumer perspective -- Consumer behavior: A managerial and consumer perspective -- Consumer rights and social responsibility -- Part II: Consumer decision making -- Complex decision making: The purchase process and consumption experience -- Consumer learning, habit and brand loyalty -- Low-involvement decision making -- Situational influences -- Part III: The individual consumer: Cognitive and experiential processes -- Consumer perceptions -- Consumer information acquisition and processing -- Attitudes -- Attitude reinforcement and change -- Influencing attitudes through marketing communications -- Part IV: The individual consumer: Characteristics and lifestyles -- Demographics and social class -- Lifestyle and personality influences -- Part V: Consumers and cultural influences -- Culture -- Cross-cultural and subcultural influences -- Part VI: Group influences -- Reference group influences -- Household decision making -- Group communications: Word-of-mouth and diffusion processes.

Powered by Koha