Consumer behavior and marketing action /
Assael, Henry.
Consumer behavior and marketing action / Henry Assael. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c1998. - xviii, 718 p. : ill.(some col.) ; 24 cm. + hbk.
Includes bibliographical references (pages 656-688) and index.
Part I: Consumer behavior: A managerial and consumer perspective -- Consumer behavior: A managerial and consumer perspective -- Consumer rights and social responsibility -- Part II: Consumer decision making -- Complex decision making: The purchase process and consumption experience -- Consumer learning, habit and brand loyalty -- Low-involvement decision making -- Situational influences -- Part III: The individual consumer: Cognitive and experiential processes -- Consumer perceptions -- Consumer information acquisition and processing -- Attitudes -- Attitude reinforcement and change -- Influencing attitudes through marketing communications -- Part IV: The individual consumer: Characteristics and lifestyles -- Demographics and social class -- Lifestyle and personality influences -- Part V: Consumers and cultural influences -- Culture -- Cross-cultural and subcultural influences -- Part VI: Group influences -- Reference group influences -- Household decision making -- Group communications: Word-of-mouth and diffusion processes.
0538867701
97037073
Consumer behavior
Motivation research (Marketing)
658.8342
Consumer behavior and marketing action / Henry Assael. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c1998. - xviii, 718 p. : ill.(some col.) ; 24 cm. + hbk.
Includes bibliographical references (pages 656-688) and index.
Part I: Consumer behavior: A managerial and consumer perspective -- Consumer behavior: A managerial and consumer perspective -- Consumer rights and social responsibility -- Part II: Consumer decision making -- Complex decision making: The purchase process and consumption experience -- Consumer learning, habit and brand loyalty -- Low-involvement decision making -- Situational influences -- Part III: The individual consumer: Cognitive and experiential processes -- Consumer perceptions -- Consumer information acquisition and processing -- Attitudes -- Attitude reinforcement and change -- Influencing attitudes through marketing communications -- Part IV: The individual consumer: Characteristics and lifestyles -- Demographics and social class -- Lifestyle and personality influences -- Part V: Consumers and cultural influences -- Culture -- Cross-cultural and subcultural influences -- Part VI: Group influences -- Reference group influences -- Household decision making -- Group communications: Word-of-mouth and diffusion processes.
0538867701
97037073
Consumer behavior
Motivation research (Marketing)
658.8342