Consumer behavior and marketing action / (Record no. 16756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02012 am a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0538867701 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970822s1998 ohua b 001 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97037073 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538867701 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T25293 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Assael, Henry. |
| 9 (RLIN) | 8289 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior and marketing action / |
| Statement of responsibility, etc. | Henry Assael. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western College Pub., |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 718 p. : |
| Other physical details | ill.(some col.) ; |
| Dimensions | 24 cm. + |
| Accompanying material | hbk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 656-688) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Consumer behavior: A managerial and consumer perspective -- Consumer behavior: A managerial and consumer perspective -- Consumer rights and social responsibility -- Part II: Consumer decision making -- Complex decision making: The purchase process and consumption experience -- Consumer learning, habit and brand loyalty -- Low-involvement decision making -- Situational influences -- Part III: The individual consumer: Cognitive and experiential processes -- Consumer perceptions -- Consumer information acquisition and processing -- Attitudes -- Attitude reinforcement and change -- Influencing attitudes through marketing communications -- Part IV: The individual consumer: Characteristics and lifestyles -- Demographics and social class -- Lifestyle and personality influences -- Part V: Consumers and cultural influences -- Culture -- Cross-cultural and subcultural influences -- Part VI: Group influences -- Reference group influences -- Household decision making -- Group communications: Word-of-mouth and diffusion processes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 44528 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Motivation research (Marketing) |
| 9 (RLIN) | 40097 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10226618 |
| b | 170515 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 50128 |
| 979 00 - LOCAL CODES | |
| a | LL |
| b | 03 DEC 1999 |
| 989 00 - LOCAL CODES | |
| a | LL |
| b | 11 JAN 2000 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | ohu |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 34.61 | 24 | 6 | 658.8342 | 00074994 | 11/09/2023 | 09/03/2023 | 1 | 34.61 | 20/11/2017 | General Lending |