Winning lifetime customers : how to keep customers using customer care / Marc Thornton.
By: Thornton, Marc.
Material type: BookPublisher: Dublin : Blackhall Publishing, 2001Description: xii, 174 p. ; 24 cm. + pbk.ISBN: 1901657671.Subject(s): Consumer satisfaction | Customer services | Customer relationsDDC classification: 658.812Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 658.812 (Browse shelf(Opens below)) | 1 | Available | 00092174 | ||
General Lending | MTU Bishopstown Library Lending | 658.812 (Browse shelf(Opens below)) | 1 | Available | 00092175 |
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Enhanced descriptions from Syndetics:
This practical book deals with the basics of marketing on both an operational and a strategic level, and discusses the essential importance of instilling an ethos of customer care into the workforce.
Bibliography: (page 169) and index.
Why attract lifetime customers? -- Attracting and keeping lifetime customers -- Customer loyalty -- Plugging the \'leaky bucket\' -- Using customer care to delight and keep customers -- Improving customer care standards -- Staff - the key to success -- Secrets of customer care -- Marketing plans for profit -- Putting marketing and customer care into action.