Winning lifetime customers : how to keep customers using customer care / Marc Thornton.
By: Thornton, Marc
.
Material type: 
BookPublisher: Dublin : Blackhall Publishing, 2001Description: xii, 174 p. ; 24 cm. + pbk.ISBN: 1901657671.Subject(s): Consumer satisfaction | Customer services | Customer relationsDDC classification: 658.812 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.812 (Browse shelf(Opens below)) | 1 | Available | 00092174 | ||
| General Lending | MTU Bishopstown Library Lending | 658.812 (Browse shelf(Opens below)) | 1 | Available | 00092175 |
Enhanced descriptions from Syndetics:
This practical book deals with the basics of marketing on both an operational and a strategic level, and discusses the essential importance of instilling an ethos of customer care into the workforce.
Bibliography: (page 169) and index.
Why attract lifetime customers? -- Attracting and keeping lifetime customers -- Customer loyalty -- Plugging the \'leaky bucket\' -- Using customer care to delight and keep customers -- Improving customer care standards -- Staff - the key to success -- Secrets of customer care -- Marketing plans for profit -- Putting marketing and customer care into action.