Winning lifetime customers : how to keep customers using customer care /
Thornton, Marc.
Winning lifetime customers : how to keep customers using customer care / Marc Thornton. - Dublin : Blackhall Publishing, 2001. - xii, 174 p. ; 24 cm. + pbk.
Bibliography: (page 169) and index.
Why attract lifetime customers? -- Attracting and keeping lifetime customers -- Customer loyalty -- Plugging the \'leaky bucket\' -- Using customer care to delight and keep customers -- Improving customer care standards -- Staff - the key to success -- Secrets of customer care -- Marketing plans for profit -- Putting marketing and customer care into action.
1901657671
Consumer satisfaction
Customer services
Customer relations
658.812
Winning lifetime customers : how to keep customers using customer care / Marc Thornton. - Dublin : Blackhall Publishing, 2001. - xii, 174 p. ; 24 cm. + pbk.
Bibliography: (page 169) and index.
Why attract lifetime customers? -- Attracting and keeping lifetime customers -- Customer loyalty -- Plugging the \'leaky bucket\' -- Using customer care to delight and keep customers -- Improving customer care standards -- Staff - the key to success -- Secrets of customer care -- Marketing plans for profit -- Putting marketing and customer care into action.
1901657671
Consumer satisfaction
Customer services
Customer relations
658.812