MTU Cork Library Catalogue

Your search returned 267 results.

Sort
Results
International marketing strategy / Frank Bradley.

by Bradley, Frank, 1942- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hertfordshire ; New York : Prentice Hall, 1991Copyright date: ©1991Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.84.
Exporting for profit / Ken Mills.

by Mills, Ken.

Material type: book Book; Format: print Publisher: Dublin : Merrion Publications, 1985Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.848.
Marketer : a simulation / Jerald R. Smith and Peggy A. Golden.

by Smith, Jerald R [author.] | Golden, Peggy A [author.] | Pride, William M, 1942-. Marketing.

Edition: Second edition.Material type: book Book; Format: print Publisher: Dallas ; London : Houghton Mifflin Company, 1987Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Marketing : study guide / Joel R. Evans.

by Evans, Joel R | Berman, Barry.

Edition: 5th ed.Material type: book Book; Format: print Publisher: New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997 (1998)Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers.

by McDonald, Malcolm | Rogers, Beth, 1957- | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford. Boston : Butterworth-Heinemann, 1998Availability: No items available
Marketing strategy / Paul Fifield.

by Fifield, Paul | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford. Boston : Butterworth-Heinemann, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson.

by Gummesson, Evert, 1936- | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Boston, Mass. : Butterworth Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812.
Integrated marketing communications : the holistic approach / Tony Yeshin.

by Yeshin, Tony | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
International marketing / Stanley J. Paliwoda and Michael J. Thomas.

by Paliwoda, Stanley J [author] | Thomas, Michael J, 1933- [author] | Chartered Institute of Marketing.

Edition: Third editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth Heinemann, 1999Publisher: ©1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
Channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman and Timothy R. Furey.

by Friedman, Lawrence | Furey, Timothy R.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
Cyberstrategy : business strategy for extranets, intranets and the Internet / Pauline Bickerston ... [et al.].

by Bickerton, Matthew | Bickerton, Pauline | Simpson-Holley, Kate.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.

by Doyle, Peter, 1943 June 23-2003 | Bridgewater, Susan | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Marketing professional services : winning new business in the professional services sector / Michael M. Roe.

by Roe, Michael | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Relationship marketing : strategy and implementation / Helen Peck, Adrian Payne, Martin Christopher and Moira Clark.

by Peck, Helen | Payne, Adrian | Christopher, Martin | Clark, Moira (Moira K.) | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban and Steven H. Star.

by Urban, Glen L | Star, Steven H.

Material type: book Book Publisher: Englewood Cliffs : Prentice-Hall, 1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.802.
Managing wine and wine sales / J. E. Fattorini.

by Fattorini, J. E.

Material type: book Book; Format: print Publisher: London : International Thompson, 1997Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 641.8720688.
The principles and practice of export marketing / E.P. Hibbert.

by Hibbert, E. P. (Edgar P.) [author] | Institute of Marketing.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Heinemann Professional Publishing, 1990Copyright date: ©1985Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.840941.
Marketing : theory and practice / edited by Michael J. Baker.

by Baker, Michael John.

Material type: book Book Publisher: London : MacMillan, 1976Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.8.
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 5th ed.Material type: book Book Publisher: Boston : Allyn and Bacon, 1990Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Pages

Powered by Koha