Exporting for profit / Ken Mills.
By: Mills, Ken.
Material type: BookPublisher: Dublin : Merrion Publications, 1985Description: 160 p. ; 21 cm. + pbk.Subject(s): Export marketing -- Handbooks, manuals, etcDDC classification: 658.848Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.848 (Browse shelf(Opens below)) | 1 | Available | 00080572 |
Cover title: Exporting for profit : a step by step guide to exporting for Irish companies.
Includes index.
Introduction -- What is export marketing? -- Why do countries export? -- Ireland as an exporter -- Are we ready? -- Where to start -- Coras Trachtala Teo - The Irish export board -- Differences, difficulties and implications -- Market selection -- Market segmentation -- Market research -- Desk research -- Field research -- Distribution channels -- Foreign languages -- Adapting the product -- Packaging -- Promotion -- Sales manual -- Pricing -- Terms of trade -- Foreign currencies -- How to get paid -- Factoring -- Sales administration -- Transport and documentation -- Insurance -- Sales forcasting -- Marketing plan -- Product launch -- After the launch.