MTU Cork Library Catalogue

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Advertising : its place in political and managerial economics / W. Duncan Reekie.

by Reekie, W. Duncan.

Material type: book Book; Format: print Publisher: [London] : Macmillan, [1974]Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Images of power : how the image makers shape our leaders / Brendan Bruce.

by Bruce, Brendan.

Material type: book Book Publisher: London : Kogan Page, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 324.73.
Positioning : the battle for your mind / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Edition: 1st ed. / rev.Material type: book Book Publisher: New York : McGraw-Hill, c1986Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
How to plan advertising / edited by Alan Cooper.

by Cooper, Alan, 1955-.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: London : Cassell, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.111.
Measuring advertising effectiveness / edited by William D. Wells.

by Wells, William D.

Material type: book Book; Format: print Publisher: Hillsdale, NJ : Elbaum, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Handbook of advertising art production / Richard M. Schlemmer.

by Schlemmer, Richard M.

Edition: 2nd ed.Material type: book Book Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1976Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 655.2.
Cases in marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright.

by Ennew, Christine | Watkins, Trevor | Wright, Mike, 1952-.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1993 (1994)Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 332.10688.
The effective advertiser / Tom Brannan.

by Brannan, Tom.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
The do-it-yourself direct mail handbook / Murray Raphel and Ken Erdman.

by Raphel, Murray, 1928- | Erdman, Ken.

Material type: book Book; Format: print Publisher: Atlantic City, NJ : Raphel Publishing, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel.

by Raphel, Murray, 1928- | Raphel, Neil.

Material type: book Book; Format: print Publisher: New York : HarperBusiness, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812.
Grab their attention : advertising and promoting on a shoestring budget / Gavin Walker.

by Walker, G. (Gavin).

Material type: book Book; Format: print Publisher: Dublin : Oak Tree Press, 1998Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 659.1.
The book of Guinness advertising / Jim Davies.

by Davies, Jim.

Material type: book Book; Format: print Publisher: Enfield : Guinness Publishing, 1998Availability: Items available for loan: MTU Bishopstown Library (1), MTU Crawford College of Art and Design Library (1). Location(s): Lending 659.1, Store Item 659.1.
Cyberstrategy : business strategy for extranets, intranets and the Internet / Pauline Bickerston ... [et al.].

by Bickerton, Matthew | Bickerton, Pauline | Simpson-Holley, Kate.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
How advertising works : the role of research / edited by John Philip Jones.

by Jones, John Philip.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA. ; London : Sage, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Visual persuasion : the role of images in advertising / Paul Messaris.

by Messaris, Paul.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA ; London : Sage, c1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1042.
Advertising and popular culture / Jib Fowles.

by Fowles, Jib.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA ; London : Sage, c1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1042.
Advertising as communication / Gillian Dyer.

by Dyer, Gillian.

Material type: book Book Publisher: London. New York : Methuen, 1982Availability: Items available for loan: MTU Crawford College of Art and Design Library (2). Location(s): Store Item 659.1.
Romancing the brand : the power of advertising and how to use it / David N. Martin..

by Martin, David N | American Management Association.

Material type: book Book Publisher: New York : AMACOM, 1989Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 659.1.
Decoding advertisements : ideology and meaning in advertising / Judith Williamson.

by Williamson, Judith, 1954-.

Material type: book Book Publisher: London : Boyars, 1978 (2004 printing)Availability: Items available for loan: MTU Crawford College of Art and Design Library (1), MTU Bishopstown Library (1). Location(s): Lending 659.1, Lending 659.1.
The promise and the product : 200 years of American advertising posters / Victor Margolin, Ira Brichta, Vivian Brichta.

by Margolin, Victor, 1941- | Brichta, Ira | Brichta, Vivian.

Material type: book Book Publisher: New York : London : Macmillan, Collier Macmillan, 1979Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 659.134.
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