Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden and Richard G. Netemeyer.

By: Bearden, William O, 1945-.

Contributor(s): Netemeyer, Richard G, 1956-.

Material type: materialTypeLabel

BookPublisher: Thousand Oaks, CA : Sage Publications, 1999Edition: 2nd edition.Description: xiv, 537 p. ; 29 cm.ISBN: 076191000X.Subject(s): Marketing research

| Consumer behavior

DDC classification: 658.83

Contents:

Traits and individual difference variables -- Values -- Involvement, information processing and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-Intrafirm issues.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General Lending	MTU Bishopstown Library Lending	658.83 (Browse shelf(Opens below))	1	Available		00075958

Total holds: 0

Enhanced descriptions from Syndetics:

`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive′ - Journal of Marketing Research

This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field′s major publications, they have included only those measures of most use to researchers.

"Published in cooperation with the Association for Consumer Research.".

Includes bibliographical references and indexes.

Table of contents provided by Syndetics

Introduction
Traits and Individual Difference Variables
Values
Involvement, Information Processing and Price Perceptions
Reactions to Advertising Stimuli
Attitudes about the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies and the Marketplace
Sales, Sales Management, Organizational Behavior and Interfirm-Intrafirm Issues

Reviews provided by Syndetics

CHOICE Review

This updated handbook (1st ed., CH, Dec'93, 31-1833; 2nd ed., 1999) is a compendium of multi-item measures for use in marketing and consumer behavior research. In this new, third edition, criteria for inclusion underwent some tweaking, netting 189 entries, compared with 197 in the second and 134 in the first. Areas of expansion include social and applied psychology, organizational behavior, and management. The authors, US academics, dropped five sources that appeared in the second edition and added 13 journals to their source list of major marketing and consumer research journals. Items were also removed if they had lengthy or cumbersome scales, or if the original article had low citation counts. The primary goal of the handbook is to identify multi-item measures from articles whose major objectives include scale development. The authors continue to exclude single-item measures or measures that lack estimates of construct validity. This handbook is descriptive in nature but does carry introductory warnings. The authors did not look at scale quality as a criterion for inclusion. The majority of entries are carried over from previous editions and are essentially unchanged. Layout and spacing changes account for the thicker page count than in previous editions. Summing Up: Recommended. Graduate, research, and professional audiences. G. M. Klein Willamette University