MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01509 am a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocm076191000x |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980701s1999 cau b 001 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
98025452 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
076191000X |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
T25046 |
| 040 ## - CATALOGING SOURCE |
|---|
| Modifying agency |
OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bearden, William O., |
| Dates associated with a name |
1945- |
| 9 (RLIN) |
22002 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Handbook of marketing scales : |
| Remainder of title |
multi-item measures for marketing and consumer behavior research / |
| Statement of responsibility, etc. |
William O. Bearden and Richard G. Netemeyer. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, CA : |
| Name of publisher, distributor, etc. |
Sage Publications, |
| Date of publication, distribution, etc. |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 537 p. ; |
| Dimensions |
29 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published in cooperation with the Association for Consumer Research.". |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Traits and individual difference variables -- Values -- Involvement, information processing and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-Intrafirm issues. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
39562 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
44528 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Netemeyer, Richard G., |
| Dates associated with a name |
1956- |
| 9 (RLIN) |
22003 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10198088 |
| b |
170505 |
| c |
011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 969 00 - LOCAL CODES |
|---|
| a |
49356 |
| 979 00 - LOCAL CODES |
|---|
| a |
FQ |
| b |
11 OCT 1999 |
| 989 00 - LOCAL CODES |
|---|
| a |
FQ |
| b |
19 NOV 1999 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| a |
c |
| Operator's initials, OID (RLIN) |
011115 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| Local |
- |
| -- |
eng |
| -- |
cau |
| h |
0 |