Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Bearden, William O., 1945-
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden and Richard G. Netemeyer. - 2nd edition. - Thousand Oaks, CA : Sage Publications, 1999. - xiv, 537 p. ; 29 cm.
"Published in cooperation with the Association for Consumer Research.".
Includes bibliographical references and indexes.
Traits and individual difference variables -- Values -- Involvement, information processing and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-Intrafirm issues.
076191000X
98025452
Marketing research.
Consumer behavior
658.83
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden and Richard G. Netemeyer. - 2nd edition. - Thousand Oaks, CA : Sage Publications, 1999. - xiv, 537 p. ; 29 cm.
"Published in cooperation with the Association for Consumer Research.".
Includes bibliographical references and indexes.
Traits and individual difference variables -- Values -- Involvement, information processing and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-Intrafirm issues.
076191000X
98025452
Marketing research.
Consumer behavior
658.83