Business market research / Leslie Gofton and Mitchell Ness.
By: Gofton, Leslie
.
Contributor(s): Ness, Mitchell.
Material type: 
BookSeries: Marketing in action series.Publisher: London : Kogan Page, 1997Description: viii, 165 p. : ill. ; 22 cm.ISBN: 0749419849.Subject(s): Marketing researchDDC classification: 658.83 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.83 (Browse shelf(Opens below)) | 1 | Available | 00070148 |
Enhanced descriptions from Syndetics:
This work is an introductory analysis of market research in industrial or business-to-business markets. It is aimed at those with little or no experience in the area, who may need to commission research or analyze and interpret survey data themselves.
Bibliography: p. 159. - Includes index.
Marketing, planning and decision-making -- Decisions, information and marketing research -- Marketing research and the user -- When to do research -- The research brief -- Using in-house or outside sources -- The research proposal -- Quantitative data -- Desk research -- In the field - primary data collection -- Sampling -- Questionnaire design -- Interviewing -- Qualitative research -- Quantitative analysis -- Presenting the results -- International research