Business market research /
Gofton, Leslie.
Business market research / Leslie Gofton and Mitchell Ness. - London : Kogan Page, 1997. - viii, 165 p. : ill. ; 22 cm. - Marketing in action series .
Bibliography: p. 159. - Includes index.
Marketing, planning and decision-making -- Decisions, information and marketing research -- Marketing research and the user -- When to do research -- The research brief -- Using in-house or outside sources -- The research proposal -- Quantitative data -- Desk research -- In the field - primary data collection -- Sampling -- Questionnaire design -- Interviewing -- Qualitative research -- Quantitative analysis -- Presenting the results -- International research
0749419849
Marketing research.
658.83
Business market research / Leslie Gofton and Mitchell Ness. - London : Kogan Page, 1997. - viii, 165 p. : ill. ; 22 cm. - Marketing in action series .
Bibliography: p. 159. - Includes index.
Marketing, planning and decision-making -- Decisions, information and marketing research -- Marketing research and the user -- When to do research -- The research brief -- Using in-house or outside sources -- The research proposal -- Quantitative data -- Desk research -- In the field - primary data collection -- Sampling -- Questionnaire design -- Interviewing -- Qualitative research -- Quantitative analysis -- Presenting the results -- International research
0749419849
Marketing research.
658.83