Business market research / (Record no. 1567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01346 am a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0749419849 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 971218 1997 000 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749419849 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T21180 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gofton, Leslie. |
| 9 (RLIN) | 16625 |
| 245 10 - TITLE STATEMENT | |
| Title | Business market research / |
| Statement of responsibility, etc. | Leslie Gofton and Mitchell Ness. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 165 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Marketing in action series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: p. 159. - Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing, planning and decision-making -- Decisions, information and marketing research -- Marketing research and the user -- When to do research -- The research brief -- Using in-house or outside sources -- The research proposal -- Quantitative data -- Desk research -- In the field - primary data collection -- Sampling -- Questionnaire design -- Interviewing -- Qualitative research -- Quantitative analysis -- Presenting the results -- International research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 39562 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ness, Mitchell. |
| 9 (RLIN) | 26148 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10020287 |
| b | 140811 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 43438 |
| 979 00 - LOCAL CODES | |
| a | AD |
| b | 18 DEC 1997 |
| 989 00 - LOCAL CODES | |
| a | AD |
| b | 25 FEB 1998 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | enk |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 19.03 | 26 | 1 | 658.83 | 00070148 | 20/11/2017 | 1 | 19.03 | 20/11/2017 | General Lending |