MTU Cork Library Catalogue

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The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.

by McQuarrie, Edward F.

Material type: book Book; Format: print Publisher: Thousand Oaks, Calif. : Sage Publications, c1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Questionnaire design, interviewing and attitude measurement / A.N. Oppenheim.

by Oppenheim, A. N. (Abraham Naftali), 1924- | Opppenheim, A. N. (Abraham Naftali), 1924-. Questionnaire design and attitude measurement.

Material type: book Book Publisher: London : Pinter, 1992Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 300.723.
Marketing research : analysis and measurement / Peter M. Chisnall.

by Chisnall, Peter M.

Material type: book Book Publisher: Maidenhead : McGraw-Hill, 1973Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.83.
Marketing management and information technology.

by Fletcher, Keith, 1948-.

Material type: book Book Publisher: Hertfordshire : Prentice-Hall International, 1990Availability: Items available for loan: MTU Bishopstown Library (4). Location(s): Lending 658.802.
Market research / An Bord Trachtala.

by Irish Trade Board.

Material type: book Book; Format: print Publisher: Dublin : Bord Trachtala, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research : methodological foundations / Gilbert A. Churchill.

by Churchill, Gilbert A.

Edition: Internat. 6th. ed.Material type: book Book; Format: print Publisher: Fort Worth : HB Dryden,U.S., 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.83.
Marketing research / Peter M. Chisnall.

by Chisnall, Peter M.

Edition: 6th ed.Material type: book Book; Format: print Publisher: London : McGraw-Hill, 2001Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research : an applied approach / Thomas C. Kinnear and James Ronald Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 5th ed.Material type: book Book; Format: print Publisher: New York ; London : McGraw-Hill, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.83.
Principles of marketing research / edited by Richard P. Bagozzi.

by Bagozzi, Richard P.

Material type: book Book Publisher: Cambridge, Mass. : Blackwell Business, 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Advanced methods of marketing research / edited by Richard P. Bagozzi.

by Bagozzi, Richard P.

Material type: book Book Publisher: Cambridge, Mass. : Blackwell Business, 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Interviewing / Paul Hague.

by Hague, Paul N.

Material type: book Book Publisher: London : Kogan Page, 1993Availability: No items available
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