Marketing management and information technology.
By: Fletcher, Keith
.
Material type: 
BookPublisher: Hertfordshire : Prentice-Hall International, 1990Description: xii, 364 p. ; 24 cm.ISBN: 0135565073 .Subject(s): Marketing research | Marketing -- ManagementDDC classification: 658.802 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.802 (Browse shelf(Opens below)) | 1 | Available | 00152229 | ||
| General Lending | MTU Bishopstown Library Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 00030355 | ||
| General Lending | MTU Bishopstown Library Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 00032969 | ||
| General Lending | MTU Bishopstown Library Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 00033431 |
Includes bibliographical references and indexes.
Part I: Overview of marketing and the impact of IT -- IT and marketing -- What is marketing? -- The changing marketing system and environment -- Marketing information for decisions -- IT and marketing strategy -- Part II: IT and marketing management -- Planning for innovation -- New product decisions -- Product policy decisions -- Communication decisions -- Sales decisions -- Place decisions -- Epilogue: IT and the future.