MTU Cork Library Catalogue

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Advanced methods of marketing research / edited by Richard P. Bagozzi.

Contributor(s): Bagozzi, Richard P.
Material type: materialTypeLabelBookPublisher: Cambridge, Mass. : Blackwell Business, 1994Description: xvii, 407 p. : ill. ; 25 cm.ISBN: 1557865493 .Subject(s): Marketing researchDDC classification: 658.83
Contents:
Advanced topics in structural equation models / Richard P. Bagozzi and Youjae Yi -- Partial least squares / Claes Fornell and Jaesung Cha -- Multivariate statistical models for categorical data / Jay Magidson -- The CHAID approach to segmentation modeling: CHi-squared automatic interaction detection / Jay Magidson -- Cluster analysis in marketing research / Phipps Arabie and Lawrence Hubert -- Latent class multidimensional scaling: a review of recent developments in the marketing and psychometric literature / Wayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai -- Conjoint analysis / Jordan J. Louviere -- Multiple correspondence analysis / Donna L. Hoffman, Jan de Leeuw, Ramesh V. Arjunji -- Latent structure and other mixture models in marketing: an integrative survey and overview / William R. Dillon and Ajith Kumar -- A review of recent developments in latent class regression models / Michel Wedel and Wayne S. DeSarbo.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.83 (Browse shelf(Opens below)) 1 Available 00013178
Total holds: 0

Enhanced descriptions from Syndetics:

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.

Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Includes bibliographical references and index.

Advanced topics in structural equation models / Richard P. Bagozzi and Youjae Yi -- Partial least squares / Claes Fornell and Jaesung Cha -- Multivariate statistical models for categorical data / Jay Magidson -- The CHAID approach to segmentation modeling: CHi-squared automatic interaction detection / Jay Magidson -- Cluster analysis in marketing research / Phipps Arabie and Lawrence Hubert -- Latent class multidimensional scaling: a review of recent developments in the marketing and psychometric literature / Wayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai -- Conjoint analysis / Jordan J. Louviere -- Multiple correspondence analysis / Donna L. Hoffman, Jan de Leeuw, Ramesh V. Arjunji -- Latent structure and other mixture models in marketing: an integrative survey and overview / William R. Dillon and Ajith Kumar -- A review of recent developments in latent class regression models / Michel Wedel and Wayne S. DeSarbo.

Table of contents provided by Syndetics

  • 1 Advanced Topics in Structural Equation Models
  • 2 Partial Least Squares
  • 3 Multidimensional Scaling
  • 4 Cluster Analyses
  • 5 Correspondence Analysis
  • 6 Cojoint Analysis
  • 7 Multivariate Analysis of Qualitative Data
  • 8 Chi-Square Interaction Detection
  • 9 Latent Class Analysis
  • 10 Research Utilization

Author notes provided by Syndetics

Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management and Professor of Marketing at the School of Business Administration, the University of Michigan, USA.

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