Interviewing / Paul Hague.
By: Hague, Paul N.
Material type: BookSeries: Market research series (London, England).Publisher: London : Kogan Page, 1993Description: 153 p. + pbk.ISBN: 0749409185 .Subject(s): Interviewing | Marketing researchDDC classification: 658.83Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.83 (Browse shelf(Opens below)) | 1 | Checked out | 24/01/2022 | 00016786 |
Enhanced descriptions from Syndetics:
Examining the process of interviewing as a core area of market research, this volume examines interviewing techniques. It discusses the necessary skills and the importance of precise communication. It also explains how to target the right person and adopt the correct style of communication.
Bibliography: (pages 147-150) and index.
Observation -- Face-to-face interviews - when and where to use them -- Consumer face-to-face interviews -- Business-to-business face-to-face interviews -- Telephone interviews - when and where to use them -- Carrying out effective telephone interviews -- Split interviews -- Depth interviewing techniques -- Overcoming objections -- Group discussions (focus groups) - when and where to use them -- Carrying out effective group discussions -- Hall tests and clinics.