MTU Cork Library Catalogue

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Strategic marketing management / Jean-Jacques Lambin.

by Lambin, Jean-Jacques, 1933-.

Material type: book Book; Format: print Publisher: London ; New York : McGraw-Hill, 1993Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.802.
The marketing plan / Bord Trachtala.

by Irish Trade Board.

Material type: book Book; Format: print Publisher: Dublin : Bord Trachtala, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Strategy and process in marketing / John A. Murray and Aidan O'Driscoll.

by Murray, John A., Ph. D | O'Driscoll, Aidan.

Material type: book Book Publisher: London ; New York : Prentice Hall, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.802.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 4th ed.Material type: book Book Publisher: New York : McGraw-Hill, c1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997 (1998)Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Integrated marketing communications : the holistic approach / Tony Yeshin.

by Yeshin, Tony | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Cincinnati, OH : South-Western College Pub., 2000Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.8.
Marketing management : a relationship marketing perspective / Cranfield School of Management.

by Cranfield School of Management.

Material type: book Book; Format: print Publisher: London : MacMillan, 2000Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin.

by Dibb, Sally, 1963- | Simkin, Lyndon, 1961-.

Material type: book Book; Format: print Publisher: London : Routledge, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.835.
Managing marketing : concepts and irish cases / John A. Murray and Aidan O'Driscoll.

by Murray, John A., Ph. D | O'Driscoll, Aidan.

Material type: book Book Publisher: Dublin : Gill & MacMillan, c1993Availability: Items available for loan: MTU Bishopstown Library (2), MTU National Maritime College of Ireland Library (1). Location(s): Lending 658.8009416, Lending 658.8009416.
Marketing management and information technology.

by Fletcher, Keith, 1948-.

Material type: book Book Publisher: Hertfordshire : Prentice-Hall International, 1990Availability: Items available for loan: MTU Bishopstown Library (4). Location(s): Lending 658.802.
Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck.

by Christopher, Martin | Peck, Helen | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann ; Chartered Institute of Marketing, 1997Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.802.
Marketing research : an applied approach / Thomas C. Kinnear and James Ronald Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 5th ed.Material type: book Book; Format: print Publisher: New York ; London : McGraw-Hill, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.83.
Financial aspects of marketing / Keith Ward.

by Ward, Keith, 1949-.

Material type: book Book; Format: print Publisher: Oxford : Heinemann, 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.155.
Marketing management / Peter R. Dickson.

by Dickson, Peter R.

Material type: book Book Publisher: Fort Worth : Dryden Press, c1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
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