Effective management for marketing / Angela Hatton and Mike Worsam.
By: Hatton, Angela.
Contributor(s): Worsam, Mike | Chartered Institute of Marketing.
Material type: BookSeries: CIM student workbook seriesMarketing; Butterworth-Heinemann marketing series.Publisher: Oxford : Butterworth-Heinemann, 1995Description: 275 p. ; 30 cm. + pbk.ISBN: 0750619937.Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00068515 |
Enhanced descriptions from Syndetics:
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. This book covers management for marketing.
Published on behalf of the Chartered Institute of Marketing.
Cover title: Effective management for marketing : revision tips, exam hints, model answers : advanced certificate syllabus '94-'95.
Includes index.
The nature of management -- Improving management performance -- Making the most of your time -- The manager as a communicator -- Tools for forming the team -- Techniques and tools for team building -- Tools for maintaining and developing teams -- managing change -- The building of a customer base -- Tools for building better customer relations -- Focus on the examination