MTU Cork Library Catalogue

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Effective management for marketing / Angela Hatton and Mike Worsam.

By: Hatton, Angela.
Contributor(s): Worsam, Mike | Chartered Institute of Marketing.
Material type: materialTypeLabelBookSeries: CIM student workbook seriesMarketing; Butterworth-Heinemann marketing series.Publisher: Oxford : Butterworth-Heinemann, 1995Description: 275 p. ; 30 cm. + pbk.ISBN: 0750619937.Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
The nature of management -- Improving management performance -- Making the most of your time -- The manager as a communicator -- Tools for forming the team -- Techniques and tools for team building -- Tools for maintaining and developing teams -- managing change -- The building of a customer base -- Tools for building better customer relations -- Focus on the examination
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 658.8 (Browse shelf(Opens below)) 1 Available 00068515
Total holds: 0

Enhanced descriptions from Syndetics:

Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. This book covers management for marketing.

Published on behalf of the Chartered Institute of Marketing.

Cover title: Effective management for marketing : revision tips, exam hints, model answers : advanced certificate syllabus '94-'95.

Includes index.

The nature of management -- Improving management performance -- Making the most of your time -- The manager as a communicator -- Tools for forming the team -- Techniques and tools for team building -- Tools for maintaining and developing teams -- managing change -- The building of a customer base -- Tools for building better customer relations -- Focus on the examination

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