Effective management for marketing /
Hatton, Angela.
Effective management for marketing / Angela Hatton and Mike Worsam. - Oxford : Butterworth-Heinemann, 1995. - 275 p. ; 30 cm. + pbk. - CIM student workbook series. Butterworth-Heinemann marketing series .
Published on behalf of the Chartered Institute of Marketing. Cover title: Effective management for marketing : revision tips, exam hints, model answers : advanced certificate syllabus '94-'95.
Includes index.
The nature of management -- Improving management performance -- Making the most of your time -- The manager as a communicator -- Tools for forming the team -- Techniques and tools for team building -- Tools for maintaining and developing teams -- managing change -- The building of a customer base -- Tools for building better customer relations -- Focus on the examination
0750619937
Marketing--Management
658.8
Effective management for marketing / Angela Hatton and Mike Worsam. - Oxford : Butterworth-Heinemann, 1995. - 275 p. ; 30 cm. + pbk. - CIM student workbook series. Butterworth-Heinemann marketing series .
Published on behalf of the Chartered Institute of Marketing. Cover title: Effective management for marketing : revision tips, exam hints, model answers : advanced certificate syllabus '94-'95.
Includes index.
The nature of management -- Improving management performance -- Making the most of your time -- The manager as a communicator -- Tools for forming the team -- Techniques and tools for team building -- Tools for maintaining and developing teams -- managing change -- The building of a customer base -- Tools for building better customer relations -- Focus on the examination
0750619937
Marketing--Management
658.8