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The marketing plan / Bord Trachtala.
By: Irish Trade Board
.
Material type: 
BookSeries: Bord Trachtala trade guides ; 3.Publisher: Dublin : Bord Trachtala, 1993Description: 28 p. ; 21 cm. + pbk.ISBN: 1859540031.Subject(s): Marketing -- Management | Marketing researchDDC classification: 658.802
Contents:
Why prepare a marketing plan? -- Getting started -- Conducting a marketing audit -- Setting objectives -- Targeting the customer -- Product and pricing -- Profile and presence in the market -- Planning for export markets -- Planning for profit.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 00016068 |
Total holds: 0
Why prepare a marketing plan? -- Getting started -- Conducting a marketing audit -- Setting objectives -- Targeting the customer -- Product and pricing -- Profile and presence in the market -- Planning for export markets -- Planning for profit.