The marketing plan /
The marketing plan /
Bord Trachtala.
- Dublin : Bord Trachtala, 1993.
- 28 p. ; 21 cm. + pbk.
- Bord Trachtala trade guides ; 3 .
Why prepare a marketing plan? -- Getting started -- Conducting a marketing audit -- Setting objectives -- Targeting the customer -- Product and pricing -- Profile and presence in the market -- Planning for export markets -- Planning for profit.
1859540031
Marketing--Management
Marketing research.
658.802
Why prepare a marketing plan? -- Getting started -- Conducting a marketing audit -- Setting objectives -- Targeting the customer -- Product and pricing -- Profile and presence in the market -- Planning for export markets -- Planning for profit.
1859540031
Marketing--Management
Marketing research.
658.802