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Cases in marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright.
Contributor(s): Ennew, Christine
| Watkins, Trevor | Wright, Mike.
Material type: 
BookSeries: Butterworth-Heinemann marketing series - student.Publisher: Oxford : Butterworth-Heinemann, 1993 (1994)Description: vi, 288 p. ; 24 cm. + pbk.ISBN: 0750606614.Subject(s): Financial services industry | Bank marketing | Advertising -- Financial services industry -- Case studiesDDC classification: 332.10688
Contents:
Part one: Marketing financial services: an overview -- Part two: An introduction to the case studies -- Part three: The case studies.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 332.10688 (Browse shelf(Opens below)) | 1 | Available | 00068531 |
Total holds: 0
Includes bibliographical references (pages 280-285) and index.
Part one: Marketing financial services: an overview -- Part two: An introduction to the case studies -- Part three: The case studies.