MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01290 am a22003497a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocm0750606614 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IE-CoMTU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220701140203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980605 2001 000 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750606614 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
T22109 |
| 040 ## - CATALOGING SOURCE |
|---|
| Modifying agency |
OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
332.10688 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Cases in marketing financial services / |
| Statement of responsibility, etc. |
edited by Christine Ennew, Trevor Watkins and Mike Wright. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
1993 |
| Date of manufacture |
(1994). |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 288 p. ; |
| Dimensions |
24 cm. + |
| Accompanying material |
pbk. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Butterworth-Heinemann marketing series - student |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 280-285) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part one: Marketing financial services: an overview -- Part two: An introduction to the case studies -- Part three: The case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Financial services industry. |
| 9 (RLIN) |
44585 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Bank marketing. |
| 9 (RLIN) |
34509 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Financial services industry |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ennew, Christine. |
| 9 (RLIN) |
20745 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Watkins, Trevor. |
| 9 (RLIN) |
15071 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wright, Mike, |
| Dates associated with a name |
1952- |
| 9 (RLIN) |
12872 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10069203 |
| b |
091105 |
| c |
011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 969 00 - LOCAL CODES |
|---|
| a |
45182 |
| 979 00 - LOCAL CODES |
|---|
| a |
FQ |
| b |
05 JUN 1998 |
| 989 00 - LOCAL CODES |
|---|
| a |
FQ |
| b |
06 AUG 1998 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| a |
c |
| Operator's initials, OID (RLIN) |
011115 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| Local |
- |
| -- |
eng |
| -- |
enk |
| h |
0 |