Public relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham and Stephen D. Bruning.
Contributor(s): Ledingham, John A
| Bruning, Stepehn D.
Material type: 
BookSeries: LEA's communication series.Publisher: Mahwah, N.J. : L. Erlbaum, 2000Description: xvii, 255 p. ; 24 cm. + hbk.ISBN: 0805830502 .Subject(s): Public relations -- Management | Communication in organizations | Corporations -- Public relationsDDC classification: 659.2 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 00086313 |
Enhanced descriptions from Syndetics:
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
Includes bibliographical references and indexes.
I: The state of organization-Public relationship research -- Concept and theory of organization - Public relationships / Glen M. Broom, Shawna Casey and James Ritchey -- From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longtitudinal study of organization-Public relationship dimensions: Defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- II: Applications of the relational perspective -- Crisis management: Advantages of a relational perspective / W. Timothy Coombs -- Issues management: A relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management: A new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss and Caroline Ragsdale -- Building employee and community relationships through volunteerism: a case study / Laurie J. Wilson -- Public relations: Toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships: Testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- III: Implications of the relational perspective -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence: a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
Table of contents provided by Syndetics
- About the Authors (p. vii)
- Introduction Background and Current Trends in the Study of Relationship Management (p. xi)
- References (p. xvi)
- I The State of Organization-Public Relationship Research (p. 1)
- 1 Concept and Theory of Organization-Public Relationships (p. 3)
- 2 From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes (p. 23)
- 3 A Longitudinal Study of Organization-Public Relationship Dimensions: Defining the Role of Communication in the Practice of Relationship Management (p. 55)
- II Applications of the Relational Perspective (p. 71)
- 4 Crisis Management: Advantages of a Relational Perspective (p. 73)
- 5 Issues Management: a Relational Approach (p. 95)
- 6 Relationship Management: a New Professional Model (p. 117)
- 7 Building Employee and Community Relationships through Volunteerism: a Case Study (p. 137)
- 8 Public Relations: toward a Global Professionalism (p. 145)
- 9 Organization and Key Public Relationships: Testing the Influence of the Relationship Dimensions in a Business-To-Business Context (p. 159)
- III Implications of the Relational Perspective (p. 175)
- 10 An Interpersonal Primer with Implications for Public Relations (p. 177)
- 11 From Personal Influence to Interpersonal Influence: a Model for Relationship Management (p. 205)
- 12 Relationship and the Evolution of Network News (p. 221)
- Author Index (p. 239)
- Subject Index (p. 245)