MARC details
| 000 -LEADER |
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| fixed length control field |
02741 am a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocm0805830502 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
990120s2000 nju b 001 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
99013642 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0805830502 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
T28474 |
| 040 ## - CATALOGING SOURCE |
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| Modifying agency |
OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.2 |
| 245 00 - TITLE STATEMENT |
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| Title |
Public relations as relationship management : |
| Remainder of title |
a relational approach to the study and practice of public relations / |
| Statement of responsibility, etc. |
edited by John A. Ledingham and Stephen D. Bruning. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mahwah, N.J. : |
| Name of publisher, distributor, etc. |
L. Erlbaum, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 255 p. ; |
| Dimensions |
24 cm. + |
| Accompanying material |
hbk. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
LEA's communication series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
I: The state of organization-Public relationship research -- Concept and theory of organization - Public relationships / Glen M. Broom, Shawna Casey and James Ritchey -- From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longtitudinal study of organization-Public relationship dimensions: Defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- II: Applications of the relational perspective -- Crisis management: Advantages of a relational perspective / W. Timothy Coombs -- Issues management: A relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management: A new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss and Caroline Ragsdale -- Building employee and community relationships through volunteerism: a case study / Laurie J. Wilson -- Public relations: Toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships: Testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- III: Implications of the relational perspective -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence: a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| General subdivision |
Management. |
| 9 (RLIN) |
99264 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in organizations. |
| 9 (RLIN) |
35571 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporations |
| General subdivision |
Public relations. |
| 9 (RLIN) |
41648 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ledingham, John A. |
| 9 (RLIN) |
25439 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bruning, Stepehn D. |
| 9 (RLIN) |
100034 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10373196 |
| b |
170628 |
| c |
011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 969 00 - LOCAL CODES |
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| a |
54078 |
| 979 00 - LOCAL CODES |
|---|
| a |
M'OC |
| b |
15 FEB 2001 |
| 989 00 - LOCAL CODES |
|---|
| a |
M'OC |
| b |
18 APR 2001 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| a |
c |
| Operator's initials, OID (RLIN) |
011115 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| Local |
- |
| -- |
eng |
| -- |
nju |
| h |
0 |