Public relations as relationship management : a relational approach to the study and practice of public relations /
Public relations as relationship management : a relational approach to the study and practice of public relations /
edited by John A. Ledingham and Stephen D. Bruning.
- Mahwah, N.J. : L. Erlbaum, 2000.
- xvii, 255 p. ; 24 cm. + hbk.
- LEA's communication series .
Includes bibliographical references and indexes.
I: The state of organization-Public relationship research -- Concept and theory of organization - Public relationships / Glen M. Broom, Shawna Casey and James Ritchey -- From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longtitudinal study of organization-Public relationship dimensions: Defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- II: Applications of the relational perspective -- Crisis management: Advantages of a relational perspective / W. Timothy Coombs -- Issues management: A relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management: A new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss and Caroline Ragsdale -- Building employee and community relationships through volunteerism: a case study / Laurie J. Wilson -- Public relations: Toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships: Testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- III: Implications of the relational perspective -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence: a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
0805830502
99013642
Public relations--Management.
Communication in organizations.
Corporations--Public relations.
659.2
Includes bibliographical references and indexes.
I: The state of organization-Public relationship research -- Concept and theory of organization - Public relationships / Glen M. Broom, Shawna Casey and James Ritchey -- From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longtitudinal study of organization-Public relationship dimensions: Defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- II: Applications of the relational perspective -- Crisis management: Advantages of a relational perspective / W. Timothy Coombs -- Issues management: A relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management: A new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss and Caroline Ragsdale -- Building employee and community relationships through volunteerism: a case study / Laurie J. Wilson -- Public relations: Toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships: Testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- III: Implications of the relational perspective -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence: a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
0805830502
99013642
Public relations--Management.
Communication in organizations.
Corporations--Public relations.
659.2