MTU Cork Library Catalogue

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Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Cincinnati, Ohio : South-Western College Pub., c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8342.
Marketing research essentials / Carl McDaniel and Roger Gates.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Cincinnati, OH : South-Western College Pub., c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing ethics : an international perspective / Bodo B. Schlegelmilch.

by Schlegelmilch, Bodo B.

Material type: book Book; Format: print Publisher: London ; Boston : International Thomson Business Press, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Sustainable marketing : managerial-ecological issues / Donald A. Fuller.

by Fuller, Donald A.

Material type: book Book; Format: print Publisher: Thousand Oaks, Calif. : Sage Publications, c1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Sales forecasting management / John T. Mentzer and Carol C. Bienstock.

by Mentzer, John T | Bienstock, Carol C.

Material type: book Book; Format: print Publisher: Thousand Oaks : Sage Publications, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.818.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.

by McQuarrie, Edward F.

Material type: book Book; Format: print Publisher: Thousand Oaks, Calif. : Sage Publications, c1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA : Sage Publications, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Marketing communications classics / Maureen Fitzgerald and David Arnott.

by Arnott, David, 1952- | Fitzgerald, Maureen.

Material type: book Book; Format: print Publisher: London : Business Press/Thomson Learning, 2000Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Marketing management : a relationship marketing perspective / Cranfield School of Management.

by Cranfield School of Management.

Material type: book Book; Format: print Publisher: London : MacMillan, 2000Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Contemporary issues in marketing / Martin Evans and Luiz Moutinho.

by Evans, Martin (Martin J.) | Moutinho, Luiz.

Material type: book Book; Format: print Publisher: London : MacMillan, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Marketing financial services / Arthur Meidan.

by Meidan, Arthur, 1936-.

Material type: book Book; Format: print Publisher: London : MacMillan, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 332.10688.
Marketing case studies / Jon Sutherland and Nigel Gross.

by Sutherland, Jonathan | Gross, Nigel.

Material type: book Book Publisher: London : Pitman, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Making art pay / Bernard Denvir & Howard Gray.

by Denvir, Bernard, 1917- | Gray, Howard.

Material type: book Book; Format: print Publisher: Oxford : Phaidon, 1989Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 700.681.
Public relations for marketing management / Frank Jefkins.

by Jefkins, Frank William.

Material type: book Book Publisher: London : MacMillan, 1978Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812.
Marketing in the hospitality industry / Ronald A. Nykiel..

by Nykiel, Ronald A.

Edition: 2nd ed.Material type: book Book Publisher: New York : Van Nostrand Reinhold, 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 647.940688.
The graphic designer's guide to creative marketing : finding and keeping your best clients / Linda Cooper Bowen.

by Bowen, Linda Cooper.

Material type: book Book; Format: print Publisher: Chichester : Wiley, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 741.6.
Meeting customer needs / Ian Smith.

by Smith, Ian, 1953-.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann/Institute of Management Foundation, 1997Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.812.
Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre and opera / Bonita M. Kolb.

by Kolb, Bonita M.

Material type: book Book; Format: print Publisher: Dublin : Oak Tree Press, 2000Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8348.
Managing and marketing your website / Jim Hutchinson.

by Hutchinson, Jim.

Material type: book Book; Format: print Publisher: Dublin : Oak Tree Press, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
Writing for design professionals : a guide to writing successful proposals, letters, brochures, portfolios, reports, presentations, and job applications for architects, engineers and interior designers / Stephen A. Kliment.

by Kliment, Stephen A.

Material type: book Book; Format: print Publisher: New York : W. W. Norton, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 808.0662.
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