MTU Cork Library Catalogue

How social media networking is supporting customer engagement and brand awareness : a PR perspective in an irish context / Miriam O'Regan.

By: O'Regan, Miriam [author.].
Material type: materialTypeLabelBookSeries: M.A. - Public Relations with New Media.Publisher: Cork : CIT, 2013Description: x, 99 pages : color illustrations ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Social media | Online social networks | Branding (Marketing) | Customer relations | Public relationsDDC classification: THESES PRESS Dissertation note: Thesis (M.A.) - Cork Institute of Technology, 2013.
List(s) this item appears in: Masters Theses | Published by CIT

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