How social media networking is supporting customer engagement and brand awareness : (Record no. 97193)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01023nam a2200277 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 2013 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | THESES PRESS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Regan, Miriam, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | How social media networking is supporting customer engagement and brand awareness : |
| Remainder of title | a PR perspective in an irish context / |
| Statement of responsibility, etc. | Miriam O'Regan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cork : |
| Name of publisher, distributor, etc. | CIT, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 99 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 30 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | M.A. - Public Relations with New Media |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.A.) - Cork Institute of Technology, 2013. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: p. 66-68. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| 9 (RLIN) | 86643 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online social networks |
| 9 (RLIN) | 86644 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 92256 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| 9 (RLIN) | 36031 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 9 (RLIN) | 41646 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11118453 |
| b | 161010 |
| c | 140313 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| -- | |
| -- | CRON CRON |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 140313 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | ie |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | MTU Bishopstown Library | MTU Bishopstown Library | Thesis | 13/03/2014 | 25.00 | THESES PRESS | 00159463 | 20/11/2017 | 1 | 25.00 | 20/11/2017 | Reference |