How social media networking is supporting customer engagement and brand awareness : a PR perspective in an irish context /
O'Regan, Miriam,
How social media networking is supporting customer engagement and brand awareness : a PR perspective in an irish context / Miriam O'Regan. - Cork : CIT, 2013. - x, 99 pages : color illustrations ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2013.
Bibliography: p. 66-68.
Social media
Online social networks
Branding (Marketing)
Customer relations
Public relations
THESES PRESS
How social media networking is supporting customer engagement and brand awareness : a PR perspective in an irish context / Miriam O'Regan. - Cork : CIT, 2013. - x, 99 pages : color illustrations ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2013.
Bibliography: p. 66-68.
Social media
Online social networks
Branding (Marketing)
Customer relations
Public relations
THESES PRESS