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Branding (Marketing) (Topical Term)
This authority is not used in any records.
Used for/see from:
- Brand name products Marketing
See also:
- Broader heading: Marketing
- Advertising
- Brand name products
Work cat.: 2007031786: Moor, Liz. The rise of brands, 2007: ch. 1 (branding)
American Heritage dict. (brand)
Random House dict. (brand)
Wikipedia, Aug. 21, 2007 (branding)
Understanding American business jargon: a dictionary (branding)
Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.