MTU Cork Library Catalogue

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Case studies in marketing, advertising and public relations / edited by Colin McIver.

by McIver, Colin, 1914-1987.

Material type: book Book; Format: print Publisher: London : Heinemann, 1984Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.800941.
Marketing communications : principles and practice / Philip J. Kitchen.

by Kitchen, Philip J.

Material type: book Book; Format: print Publisher: London : International Thomson Business Press, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.84.
Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka.

by Sivulka, Juliann.

Material type: book Book; Format: print Publisher: Belmont, CA ; London : Wadsworth Pub. Co., 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.10973.
The sponsored life : ads, TV, and American culture / Leslie Savan.

by Savan, Leslie.

Material type: book Book; Format: print Publisher: Philadelphia : Temple University Press, 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.143.
101 ways to get great publicity / Timothy R.V. Foster.

by Foster, Timothy R. V.

Material type: book Book Publisher: London : Kogan Page, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.2.
Media planning / James R. Adams.

by Adams, James R. (James Ralph), 1929- | CAM Foundation.

Edition: 2nd ed.Material type: book Book Publisher: London : Business Books [for the] Communication Advertising and Marketing Education Foundation, 1977Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 659.13.
The discourse of advertising / Guy Cook.

by Cook, Guy (Guy W. D.).

Material type: book Book Publisher: London ; New York : Routledge, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 302.23.
Design and art direction '78 : the 16th annual of British advertising, posters, copywriting, television and cinema advertising, radio, direct mail, sales promotion, packaging, record sleeves, stationery, editorial design, illustration and photography design for television and cinema / executive editor Edward Booth-Clibborn.

by Booth-Clibborn, Edward | Designers and Art Directors Association of London.

Material type: book Book; Format: print Publisher: London : Designers and Art Directors Association of London, 1978Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Store Item 741.6.
Electronic design's gold book 1986

by Tavaska, John R.

Edition: 12th ed. / John R. Tavaska.Material type: book Book; Format: print Publisher: Belgium : Hayden, 1986Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 621.38029.
The gentle art of advertising / W. Heath Robinson.

by Robinson, W. Heath (William Heath), 1872-1944.

Material type: book Book; Format: print Publisher: London : Gerald Duckworth, 1979Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 741.092 ROB.
Advertising and the World Wide Web / edited by David W. Schumann and Esther Thorson.

by Schumann, David W | Thorson, Esther | Conference on Advertising and Consumer Psychology.

Material type: book Book; Format: print Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 1999Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.800285.
Social communication in advertising : person, products and images of well-being / William Leiss, Stephen Kline and Sut Jhally.

by Leiss, William, 1939- | Kline, Stephen | Jhally, Sut.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: London : Routledge, 1990Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1042.
Shopping with Freud / Rachel Bowlby.

by Bowlby, Rachel, 1957-.

Material type: book Book; Format: print Publisher: London ; New York : Routledge, 1993Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 658.8.
Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison.

by Aitchison, Jim.

Material type: book Book; Format: print Publisher: Singapore : Prentice Hall, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.132.
Reading ads socially / Robert Goldman.

by Goldman, Robert, 1949-.

Material type: book Book Publisher: London : Routledge, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 302.23.
Readings & cases in direct marketing / Herbert E. Brown, Bruce Buskirk.

by Brown, Herbert E [author] | Buskirk, Bruce D [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Illinois : NTC Business Books, [1989]Copyright date: ©1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.872.
Images that work : creating successful messages in marketing and high stakes communication / John W. Oller and J. Roland Giardetti.

by Oller, John W | Giardetti, J. Roland.

Material type: book Book; Format: print Publisher: Westport, CN : Quorum, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.402.
Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Fort Worth ; London : Dryden Press, c2000Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 659.1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Children and the faces of television / edited by Edward L. Palmer, Aimee Dorr.

by Palmer, Edward L | Dorr, Aimée.

Material type: book Book; Format: print Publisher: New York : Academic Press, c1980Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Store Item 791.451.
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