MTU Cork Library Catalogue

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Promotional management : issues and perspectives / compiled by Norman Govoni, Robert Eng and Morton Galper.

by Govoni, Norman A. P | Eng, Robert J | Galper, Morton.

Material type: book Book Publisher: Englewood Cliffs : Prentice-Hall, 1988Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
The book of Guinness advertising / Jim Davies.

by Davies, Jim.

Material type: book Book; Format: print Publisher: Enfield : Guinness Publishing, 1998Availability: Items available for loan: MTU Bishopstown Library (1), MTU Crawford College of Art and Design Library (1). Location(s): Lending 659.1, Store Item 659.1.
Cyberstrategy : business strategy for extranets, intranets and the Internet / Pauline Bickerston ... [et al.].

by Bickerton, Matthew | Bickerton, Pauline | Simpson-Holley, Kate.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
"But the people in legal said--" : a guide to current legal issues in advertising / Dean Keith Fueroghne.

by Fueroghne, Dean Keith.

Material type: book Book Publisher: Homewood, Ill. : Dow Jones-Irwin, [1988], c1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 343.73082.
How advertising works : the role of research / edited by John Philip Jones.

by Jones, John Philip.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA. ; London : Sage, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Visual persuasion : the role of images in advertising / Paul Messaris.

by Messaris, Paul.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA ; London : Sage, c1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1042.
Advertising and popular culture / Jib Fowles.

by Fowles, Jib.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA ; London : Sage, c1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1042.
Advertising as communication / Gillian Dyer.

by Dyer, Gillian.

Material type: book Book Publisher: London. New York : Methuen, 1982Availability: Items available for loan: MTU Crawford College of Art and Design Library (2). Location(s): Store Item 659.1.
Romancing the brand : the power of advertising and how to use it / David N. Martin..

by Martin, David N | American Management Association.

Material type: book Book Publisher: New York : AMACOM, 1989Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 659.1.
Decoding advertisements : ideology and meaning in advertising / Judith Williamson.

by Williamson, Judith, 1954-.

Material type: book Book Publisher: London : Boyars, 1978 (2004 printing)Availability: Items available for loan: MTU Crawford College of Art and Design Library (1), MTU Bishopstown Library (1). Location(s): Lending 659.1, Lending 659.1.
The promise and the product : 200 years of American advertising posters / Victor Margolin, Ira Brichta, Vivian Brichta.

by Margolin, Victor, 1941- | Brichta, Ira | Brichta, Vivian.

Material type: book Book Publisher: New York : London : Macmillan, Collier Macmillan, 1979Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 659.134.
The advertising business : operations creativity media planning integrated communications / edited by John Philip Jones.

by Jones, John Philip.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA ; London : Sage, c1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Material type: book Book; Format: print Publisher: Thousand Oaks, CA : Sage Publications, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Focus on the future : the coming boom in direct marketing. Volume 1, Analysis. Volume 2, Data / Gerard O'Neill ; sponsored by Telecom Eireann, The Irish Trade Board, An Post, AIB Telephone Banking, TMS (Ireland) Ltd., The IDMA.

by O'Neill, Gerard, 1959- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dublin : Irish Direct Marketing Association, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.872.
Marketing financial services / Arthur Meidan.

by Meidan, Arthur, 1936-.

Material type: book Book; Format: print Publisher: London : MacMillan, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 332.10688.
Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Boston ; London : Irwin McGraw-Hill, 1999Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 659.1.
Strong's book of designs : a masterpiece by a master (in colors); / a bewildering collection of modern ornamental art bristling with new and up-to-date ideas and designs of every conceivable nature. An invaluable art gem especially adapted to the requirements of the sign painter, show card writer, and commercial artist.

by Strong, Charles J. (Charles Jay), 1865- | Strong, L. S. (Lawrence Stewart), 1888-.

Edition: Rev. ed.Material type: book Book; Format: print Publisher: Cincinnati : Signs of the Times, c1982Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 745.6.
Windows : the art of retail display / Mary Portas.

by Portas, Mary.

Material type: book Book; Format: print Publisher: London : Thames and Hudson, 1999Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 659.157.
The best of European design and advertising / The Art Directors Club of Europe.

by Art Directors Club of Europe.

Edition: 8th ed.Material type: book Book; Format: print Publisher: London : Laurence King, 1999Availability: Items available for loan: MTU Crawford College of Art and Design Library (1). Location(s): Lending 741.6.
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