Public relations techniques / Todd Hunt, James E. Grunig.
By: Hunt, Todd
.
Contributor(s): Grunig, James E.
Material type: 
BookPublisher: Fort Worth : Harcourt Brace College Publishers, c1994Description: xxii, 418 p. : ill. ; 24 cm.ISBN: 0030464331.Subject(s): Public relationsDDC classification: 659.2 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 00009733 |
Enhanced descriptions from Syndetics:
Public Relations Techniques provides students with a functional approach to the creation of an information campaign. A strong strategic focus ensures that students understand the how, when and why of public relations. Features: * Theory-first approach provides an overview before the individual elements are covered. * Checklists at each stage in campaign development allow students to examine their practices. * Inclusion of information on the use of new technologies introduces students to the world of video-conferences and database management. * Distninct discussion of marketing, business and media communication prepares students to work with all job contacts. * Colour section adds interest to the discussion of commercial art production. * Boxed case studies introduce students to the process of campaigns.
Includes bibliographical references and index.
The roles and functions of techniques in public relations theory -- Planning and executing the public relations campaign -- Media relations -- Public relations writing -- Preparing news releases and press kits -- Catering to the press -- Using radio -- Television and cable -- New technologies, video, computers and telecommunications -- Preparing to speak -- Brochures and direct mail -- Newsletters and magazines -- Photographs and illustrations -- Slides and films -- Exhibits and special events -- Annual reports and financial writing -- Public relations advertising -- Business communication -- Marketing communication -- Legal requirements.