Public relations techniques /
Hunt, Todd, 1938-
Public relations techniques / Todd Hunt, James E. Grunig. - Fort Worth : Harcourt Brace College Publishers, c1994. - xxii, 418 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The roles and functions of techniques in public relations theory -- Planning and executing the public relations campaign -- Media relations -- Public relations writing -- Preparing news releases and press kits -- Catering to the press -- Using radio -- Television and cable -- New technologies, video, computers and telecommunications -- Preparing to speak -- Brochures and direct mail -- Newsletters and magazines -- Photographs and illustrations -- Slides and films -- Exhibits and special events -- Annual reports and financial writing -- Public relations advertising -- Business communication -- Marketing communication -- Legal requirements.
0030464331
93077649
Public relations.
659.2
Public relations techniques / Todd Hunt, James E. Grunig. - Fort Worth : Harcourt Brace College Publishers, c1994. - xxii, 418 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The roles and functions of techniques in public relations theory -- Planning and executing the public relations campaign -- Media relations -- Public relations writing -- Preparing news releases and press kits -- Catering to the press -- Using radio -- Television and cable -- New technologies, video, computers and telecommunications -- Preparing to speak -- Brochures and direct mail -- Newsletters and magazines -- Photographs and illustrations -- Slides and films -- Exhibits and special events -- Annual reports and financial writing -- Public relations advertising -- Business communication -- Marketing communication -- Legal requirements.
0030464331
93077649
Public relations.
659.2