Public relations techniques / (Record no. 5363)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01533 am a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0030464331 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940218s1994 xxua r 000 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93077649 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030464331 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T16335 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hunt, Todd, |
| Dates associated with a name | 1938- |
| 9 (RLIN) | 11845 |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations techniques / |
| Statement of responsibility, etc. | Todd Hunt, James E. Grunig. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth : |
| Name of publisher, distributor, etc. | Harcourt Brace College Publishers, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 418 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The roles and functions of techniques in public relations theory -- Planning and executing the public relations campaign -- Media relations -- Public relations writing -- Preparing news releases and press kits -- Catering to the press -- Using radio -- Television and cable -- New technologies, video, computers and telecommunications -- Preparing to speak -- Brochures and direct mail -- Newsletters and magazines -- Photographs and illustrations -- Slides and films -- Exhibits and special events -- Annual reports and financial writing -- Public relations advertising -- Business communication -- Marketing communication -- Legal requirements. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 41646 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grunig, James E. |
| 9 (RLIN) | 11844 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10077972 |
| b | 170626 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 29488 |
| 979 00 - LOCAL CODES | |
| a | OB2 |
| b | 30 OCT 2001 |
| 989 00 - LOCAL CODES | |
| a | OB2 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | txu |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 33.01 | 70 | 9 | 659.2 | 00009733 | 07/09/2018 | 08/08/2018 | 1 | 33.01 | 20/11/2017 | General Lending |