MTU Cork Library Catalogue

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Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom.

By: Cutlip, Scott M.
Contributor(s): Center, Allen H | Broom, Glen M.
Material type: materialTypeLabelBookPublisher: London : Prentice-Hall International, 1994Edition: 7th ed.Description: xvi, 560 p. : ill, facsims,ports ; 24 cm. + pbk.ISBN: 0132455234.Subject(s): Public relationsDDC classification: 659.2
Contents:
Part I: Concepts, practitioners, contexts and origins -- Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins -- Part II: Foundations -- Ethics and professionalism -- Legal considerations -- Theoretical underpinnings -- Communication and public opinion -- Media and media relations -- Part III: The management process -- Step One: Defining public relations problems -- Step Two: Planning and programming -- Step Three: Taking action and communicating -- Step Four: Evaluating the program -- Part IV: The practice -- Business and industry -- Government and politics -- Nonprofit organizations, health care and education -- Trade associations, professional societies and labor unions.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 659.2 (Browse shelf(Opens below)) 1 Available 00009612
Total holds: 0

Enhanced descriptions from Syndetics:

This edition provides an introduction to the theory and practice of public relations. It aims to outline the conceptual framework for understanding the concepts, origins, principles and theories underpinning this professional practice.

Includes bibliographical references and index.

Part I: Concepts, practitioners, contexts and origins -- Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins -- Part II: Foundations -- Ethics and professionalism -- Legal considerations -- Theoretical underpinnings -- Communication and public opinion -- Media and media relations -- Part III: The management process -- Step One: Defining public relations problems -- Step Two: Planning and programming -- Step Three: Taking action and communicating -- Step Four: Evaluating the program -- Part IV: The practice -- Business and industry -- Government and politics -- Nonprofit organizations, health care and education -- Trade associations, professional societies and labor unions.

Table of contents provided by Syndetics

  • Part I Concept, Practitioners, Context, and Origins
  • Chapter 1 Introduction to Contemporary Public Relations
  • Chapter 2 Public Relations Practitioners
  • Chapter 3 Organizational Settings
  • Chapter 4 Historical Origins
  • Part II Foundations
  • Chapter 5 Ethics and Professionalism
  • Chapter 6 Legal Considerations
  • Chapter 7 Theory: Adjustment and Adaptation
  • Chapter 8 Theory: Communication and Public Opinion
  • Chapter 9 Internal Media and Employee Communication
  • Chapter 10 External Media and Media Relations
  • Part III Management Process
  • Chapter 11 Step One: Defining Public Relations Problems
  • Chapter 12 Step Two: Planning and Programming
  • Chapter 13 Step Three: Taking Action and Communicating
  • Chapter 14 Step Four: Evaluating the Program
  • Part IV The Practice
  • Chapter 14 Business and Industry
  • Chapter 15 Government and Public Affairs
  • Chapter 16 Nonprofit Organizations, Health Care, and Education
  • Chapter 17 Trade Associations, Professional Societies, and Labor Unions

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