Effective public relations /
Cutlip, Scott M.
Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. - 7th ed. - London : Prentice-Hall International, 1994. - xvi, 560 p. : ill, facsims,ports ; 24 cm. + pbk.
Includes bibliographical references and index.
Part I: Concepts, practitioners, contexts and origins -- Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins -- Part II: Foundations -- Ethics and professionalism -- Legal considerations -- Theoretical underpinnings -- Communication and public opinion -- Media and media relations -- Part III: The management process -- Step One: Defining public relations problems -- Step Two: Planning and programming -- Step Three: Taking action and communicating -- Step Four: Evaluating the program -- Part IV: The practice -- Business and industry -- Government and politics -- Nonprofit organizations, health care and education -- Trade associations, professional societies and labor unions.
0132455234
Public relations.
659.2
Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. - 7th ed. - London : Prentice-Hall International, 1994. - xvi, 560 p. : ill, facsims,ports ; 24 cm. + pbk.
Includes bibliographical references and index.
Part I: Concepts, practitioners, contexts and origins -- Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins -- Part II: Foundations -- Ethics and professionalism -- Legal considerations -- Theoretical underpinnings -- Communication and public opinion -- Media and media relations -- Part III: The management process -- Step One: Defining public relations problems -- Step Two: Planning and programming -- Step Three: Taking action and communicating -- Step Four: Evaluating the program -- Part IV: The practice -- Business and industry -- Government and politics -- Nonprofit organizations, health care and education -- Trade associations, professional societies and labor unions.
0132455234
Public relations.
659.2