Effective public relations / (Record no. 2154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01706 am a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0132455234 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940429s1994 enkach r 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132455234 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T15902 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cutlip, Scott M. |
| 9 (RLIN) | 51610 |
| 245 10 - TITLE STATEMENT | |
| Title | Effective public relations / |
| Statement of responsibility, etc. | Scott M. Cutlip, Allen H. Center, Glen M. Broom. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Prentice-Hall International, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 560 p. : |
| Other physical details | ill, facsims,ports ; |
| Dimensions | 24 cm. + |
| Accompanying material | pbk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Concepts, practitioners, contexts and origins -- Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins -- Part II: Foundations -- Ethics and professionalism -- Legal considerations -- Theoretical underpinnings -- Communication and public opinion -- Media and media relations -- Part III: The management process -- Step One: Defining public relations problems -- Step Two: Planning and programming -- Step Three: Taking action and communicating -- Step Four: Evaluating the program -- Part IV: The practice -- Business and industry -- Government and politics -- Nonprofit organizations, health care and education -- Trade associations, professional societies and labor unions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 41646 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Center, Allen H. |
| 9 (RLIN) | 51611 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Broom, Glen M. |
| 9 (RLIN) | 13787 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10028663 |
| b | 170621 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 27740 |
| 979 00 - LOCAL CODES | |
| a | OB2 |
| b | 03 NOV 2001 |
| 989 00 - LOCAL CODES | |
| a | OB2 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | enk |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 31.68 | 48 | 8 | 659.2 | 00009612 | 22/12/2022 | 22/12/2022 | 1 | 31.68 | 20/11/2017 | General Lending |