MTU Cork Library Catalogue

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A management guide to market research / James M. Livingstone

By: Livingstone, J. M, 1925-.
Material type: materialTypeLabelBookSeries: Macmillan studies in marketing management.Publisher: Basingstoke : Macmillan, 1977Description: vii, 173 p. : ill. ; 23 cm.ISBN: 0333226771.Subject(s): Market surveys | Marketing researchDDC classification: 658.83
Contents:
The raw material of market research -- Surveys and samples -- An introduction to quantitative methods for the mathematically unenthusiastic -- An introduction to the theory of sampling -- Behavioural techniques in market research -- The concepts of business forecasting -- Market research abroad -- Some preliminary considerations -- The structure of the market research survey
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 658.83 (Browse shelf(Opens below)) 1 Available 00025474
Total holds: 0

Bibliography: p. 168-170. - includes index.

The raw material of market research -- Surveys and samples -- An introduction to quantitative methods for the mathematically unenthusiastic -- An introduction to the theory of sampling -- Behavioural techniques in market research -- The concepts of business forecasting -- Market research abroad -- Some preliminary considerations -- The structure of the market research survey

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