A management guide to market research /
Livingstone, J. M., 1925-
A management guide to market research / James M. Livingstone - Basingstoke : Macmillan, 1977. - vii, 173 p. : ill. ; 23 cm. - Macmillan studies in marketing management .
Bibliography: p. 168-170. - includes index.
The raw material of market research -- Surveys and samples -- An introduction to quantitative methods for the mathematically unenthusiastic -- An introduction to the theory of sampling -- Behavioural techniques in market research -- The concepts of business forecasting -- Market research abroad -- Some preliminary considerations -- The structure of the market research survey
0333226771
Market surveys
Marketing research
658.83
A management guide to market research / James M. Livingstone - Basingstoke : Macmillan, 1977. - vii, 173 p. : ill. ; 23 cm. - Macmillan studies in marketing management .
Bibliography: p. 168-170. - includes index.
The raw material of market research -- Surveys and samples -- An introduction to quantitative methods for the mathematically unenthusiastic -- An introduction to the theory of sampling -- Behavioural techniques in market research -- The concepts of business forecasting -- Market research abroad -- Some preliminary considerations -- The structure of the market research survey
0333226771
Market surveys
Marketing research
658.83