MTU Cork Library Catalogue

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Market research in travel and tourism / Paul Brunt.

by Brunt, Paul.

Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 338.4791.
Marketing research for managers / Sunny Crouch and Matthew Housden.

by Crouch, Sunny | Housden, Matthew | Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.83.
Business market research / Leslie Gofton and Mitchell Ness.

by Gofton, Leslie | Ness, Mitchell.

Material type: book Book; Format: print Publisher: London : Kogan Page, 1997Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research : a problem solving approach / Seymour Sudman and Edward Blair.

by Sudman, Seymour | Blair, Edward, 1923-.

Material type: book Book; Format: print Publisher: New York ; London : McGraw-Hill, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Essentials of marketing research / William R. Dillon, Thomas J. Madden and Neil H. Firtle.

by Dillon, William R | Madden, Thomas J | Firtle, Neil H.

Material type: book Book; Format: print Publisher: Homewood, IL : Irwin, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Basic marketing research / Gilbert A. Churchill.

by Churchill, Gilbert A.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Fort Worth : Dryden Press, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
The marketing plan / Bord Trachtala.

by Irish Trade Board.

Material type: book Book; Format: print Publisher: Dublin : Bord Trachtala, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 4th ed.Material type: book Book Publisher: New York : McGraw-Hill, c1991Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

by Boyd, Harper W | Westfall, Ralph L | Stasch, Stanley F.

Edition: 7th ed.Material type: book Book Publisher: Homewood, Ill : Irwin, 1989Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden and Richard G. Netemeyer.

by Bearden, William O, 1945- | Netemeyer, Richard G, 1956-.

Edition: 2nd edition.Material type: book Book; Format: print Publisher: Thousand Oaks, CA : Sage Publications, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research essentials / Carl McDaniel and Roger Gates.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Cincinnati, OH : South-Western College Pub., c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Sales forecasting management / John T. Mentzer and Carol C. Bienstock.

by Mentzer, John T | Bienstock, Carol C.

Material type: book Book; Format: print Publisher: Thousand Oaks : Sage Publications, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.818.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.

by McQuarrie, Edward F.

Material type: book Book; Format: print Publisher: Thousand Oaks, Calif. : Sage Publications, c1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Questionnaire design, interviewing and attitude measurement / A.N. Oppenheim.

by Oppenheim, A. N. (Abraham Naftali), 1924- | Opppenheim, A. N. (Abraham Naftali), 1924-. Questionnaire design and attitude measurement.

Material type: book Book Publisher: London : Pinter, 1992Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 300.723.
Marketing management and information technology.

by Fletcher, Keith, 1948-.

Material type: book Book Publisher: Hertfordshire : Prentice-Hall International, 1990Availability: Items available for loan: MTU Bishopstown Library (4). Location(s): Lending 658.802.
Market research / An Bord Trachtala.

by Irish Trade Board.

Material type: book Book; Format: print Publisher: Dublin : Bord Trachtala, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research : methodological foundations / Gilbert A. Churchill.

by Churchill, Gilbert A.

Edition: Internat. 6th. ed.Material type: book Book; Format: print Publisher: Fort Worth : HB Dryden,U.S., 1994Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.83.
Marketing research / Peter M. Chisnall.

by Chisnall, Peter M.

Edition: 6th ed.Material type: book Book; Format: print Publisher: London : McGraw-Hill, 2001Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.83.
Marketing research : an applied approach / Thomas C. Kinnear and James Ronald Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 5th ed.Material type: book Book; Format: print Publisher: New York ; London : McGraw-Hill, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.83.
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