A management guide to market research / James M. Livingstone
By: Livingstone, J. M.
Material type: BookSeries: Macmillan studies in marketing management.Publisher: Basingstoke : Macmillan, 1977Description: vii, 173 p. : ill. ; 23 cm.ISBN: 0333226771.Subject(s): Market surveys | Marketing researchDDC classification: 658.83Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Store Item | 658.83 (Browse shelf(Opens below)) | 1 | Available | 00025474 |
Bibliography: p. 168-170. - includes index.
The raw material of market research -- Surveys and samples -- An introduction to quantitative methods for the mathematically unenthusiastic -- An introduction to the theory of sampling -- Behavioural techniques in market research -- The concepts of business forecasting -- Market research abroad -- Some preliminary considerations -- The structure of the market research survey